For the past two years, Chris has lead a reinvention of social media for the Chili’s Grill & Bar brand, infusing a long lost sense of humor, authenticity, and brand voice into their national platform, and spearheading a strategy to foster brand love through engagement and community. During his twelve year tenure, Chris has been the guiding force behind the design and development of experiences that connect Chili Heads to the deeper meaning behind why we work. He leads a passionate team of believers who craft ways to emotionally connect with Guests and Team Members in the digital landscape. A storyteller at heart, Chris is a student of culture and is uniquely plugged into the reality that consumers and teams are expecting more from companies—more appreciation, more values, more meaning, and more purpose. With the support of PeopleWorks leadership at Chili’s, he has influenced the adoption of new and innovative ways to tell the brand story and found his purpose along the way. From social media to employment marketing to internal communication vehicles and the Chili’s and Chilis Jobs social media platforms; Chris is an advocate for the importance that tone of voice, design, and experience plays in the engagement of Guests, Team Members, leadership and stakeholders with a unique brand story. A student of Gallup and a certified Strengths coach, his love for all things engagement brought him full circle to Gallup research and the link between great leaders and wellbeing. He encouraged Chili’s to bring “The 5 Essential Elements of Wellbeing” forward as a platform to ignite a movement.
He graduated from The University of Texas at Austin with a BBA in Marketing. He is a proud father to Sydney and Sean, and an occasionally embarrassed father of his golden retriever Grayson. A lover of unfiltered real people who believes the workplace can be a fun place if you surround yourself with heart & soul.